Privacy
Your privacy, in plain words.
Swatchd doesn't ask you to sign up, and we don't sell your data.
Who we are
Swatchd is run by Triggerfy Services. In this policy, “we” and “us” mean Triggerfy Services, which looks after any information described here.
What we collect
You can use Swatchd without an account. Searches happen in your browser: the shade list is downloaded to your device and searched there, so we don’t receive what you type. Like any website, our hosting provider may keep standard server logs (such as IP address, browser and pages visited) for security and to keep the site running.
Cookies
We don’t use advertising or tracking cookies. If we add analytics later, we’ll update this page first.
Store links
Buy buttons take you to the brand’s store, Nykaa or Sephora India. Once you leave Swatchd, that store’s own privacy policy applies. Some links may earn us a commission; the store may use a cookie to record that you came from Swatchd.
Emails you send us
If you email us, we use your message and address only to reply, and delete them when they’re no longer needed.
Questions
Email hello@triggerfy.xyz. Last updated 4 November 2026.